OUR STORY
A brand born between the boardwalk and the horizon.
Designed on the coast, made to last well beyond a single summer.
The pier, circa '86
HAND-FINISHED
COASTAL BY DESIGN
SMALL BATCH
SUN-FIRST
HAND-FINISHED
COASTAL BY DESIGN
SMALL BATCH
SUN-FIRST
TIDE began with a single pair of borrowed sunglasses on a sun-bleached pier in 1986. We fell for the way good shade changes a whole afternoon — softer color, slower time, less squinting into the glare.
Today we make a small, considered collection of sunglasses for people who spend their best hours outside. Every frame is designed on the coast, made from responsibly sourced acetate and titanium, and built to last well beyond a single summer.
01
Coastal by design
Drawn from 1980s riviera glamour and boardwalk leisure.
02
Small batch
We release a handful of frames a year and stand behind each one.
03
Sun-first
Lenses tuned for real light, not showroom light.